When Twitter became more than a web tool to update 140 character snipits of daily thoughts and went so far as becoming a useful effective campaign instrument during the Presidential election, Sports News, Celebrity fan fair and even a platform to conduct chatter about online protests in the Iranian Elections; The New York Times was able to identify it as a 21st-century revolutionary communication tool that aspires to be something more than the usual social network platform.

This popularity ultimately indicates that not only has twitter assured itself a secure location in the future of online networking, it also has strengthened its potential value of being a top advertising tool and becoming the most popular monetizing instrument right now as a scalable web platform.

Still under the stage of developing its value, Twitter has already been used in different networking projects in the web that cater to big-time advertising solutions. Websites like Magpie.com have already made social-network projects that tapped into the Twitter system and have already become as popular as the blog posts that are being advertised within twitter users’ accounts. However, the current trend of making money using twitter is still mostly restricted to big companies who are willing to invest and risk more in experimenting investments on advertising tools that are in one way or another still in the beta version.

In the blogosphere world, Twitter is still a communication tools amongst friends used mostly through services like TweetDeck to those who are using it to advertise their small-time business services and products which as of right now is coming thru as spam or unwanted Tweets.
In a sense, generating revenues from twitter has not been proven to be effective for all, although some are having great success like Dell who increased sales through promotional tweets by over 3 million. Nonetheless, Twitter’s effective monetary potential is still always a force to be reckoned with by most social-network experts like longtime successful blogger Mark Rizzn’ Hopkins:

“I find this new method of Twitter monetization to be just as interesting, and based on the routes that the Magpie folks are taking, I think that it’ll do pretty well, assuming they’re able to keep a lid on those that would try to game the system and run them into bankruptcy.”

Clearly there’s still so much to expect from the Twitter Management team and everybody can still hope that anytime soon everyone can already tap into their system and make money from it just as much as top major companies do. Right now, what one can mostly do to at least take advantage of Twitter’s platform in developing one’s own products and websites is to acknowledge its high, unparalleled value as a tool for online branding and ollis Thomases, president and founder of WebAdvantage.net, couldn’t agree more:
“exposure.

Twitter, as part of the social media space, is a place that opens brands up for exposure. Brands trying to use this platform must both trust the Twitter community as well as establish their own trust within the community.”

With Google testing its AdSense to integrate with Twitter, we can definitely see this potential fully realized any time soon.